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  3. 百度商业AI技术创新大赛赛道一:基于大模型的广告检索

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Baidu AI StudioLLMIntermediateRegistration unverifiedRegistration unverified

百度商业AI技术创新大赛赛道一:基于大模型的广告检索

适合已有文本检索或广告召回经验、能处理搜索词—广告点击日志的参赛者。你需要能在 PaddlePaddle/AI Studio 上,基于指定的 Unimo-text-large 或 Ernie-3.0-xbase 底座实现双塔或生成式检索模型;个人和不超过 5 人的团队均可参加。

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Suggested next step

Decide whether this contest fits your current stage before you sink time into the leaderboard.

Beginner score

55/100

Higher means a safer real starting point for your current stage.

Learning value

58/100

Measures whether the competition teaches habits you can transfer elsewhere.

Estimated effort

10-30 hours

Use this to check whether the task fits your current time budget.

Metric

Official scoring is published on the Ba…

If you cannot explain this metric clearly yet, you probably still need a bit of prep.

Who this competition fits

适合已有文本检索或广告召回经验、能处理搜索词—广告点击日志的参赛者。你需要能在 PaddlePaddle/AI Studio 上,基于指定的 Unimo-text-large 或 Ernie-3.0-xbase 底座实现双塔或生成式检索模型;个人和不超过 5 人的团队均可参加。

Official blurb (unedited)
NLP的显著进步推动了广告检索等IR技术的发展。随着深度学习的广泛应用,在传统的“索引-召回-排序”架构之上,基于表示学习的双塔匹配等技术已成为标准的召回方式。生成式检索的提出进一步革新了检索系统,省去索引直接将候选语料库编码进模型参数,端到端生成文档标识优化检索过程。我们发起基于大模型的广告检索大赛,通过优化模型不断提升检索效果。 Official tags: 自然语言处理. Sign-ups: 1992.

Prep before joining

If the items below still feel unfamiliar, you usually get a better result by preparing first instead of rushing in.

PaddlePaddle

PaddleNLP

双塔检索建模

生成式检索

点击日志处理

Shell 提交脚本

Where the real difficulty shows up

The real friction is usually not library usage. It is validation, time allocation, and task framing.

难点不只是提高召回效果,还要在统一 GPU 环境中兼顾推理速度:总分同时考虑策略效果和单条平均推理时间,超时的效率部分不得分。进入后续阶段还需将可复现的完整模型与脚本打包提交,且代码复现要求使用 Paddle、测试环境不能联网。

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Your decision

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Status
Registration unverified
Registration
Registration unverified
Eligibility
Needs official confirmation
Reward
三赛道共69万元
Compute
Free GPU OK
Official metric
Official scoring is published on the Baidu AI Studio competition page.
Verification
Source page verified

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Data and review state

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Source page verifiedMetric confirmedReviewed
Published on this site
Jul 21, 2026

Official metric is not published on the Baidu AI Studio competition listing; verify scoring on the competition page.

reward_value_usd is a rough CNY→USD estimate (×0.14) for ranking only; use reward_summary for the official prize text.